Mac Makeup Target Audience
Mac Makeup Target Audience. The MAC brand is exclusively sold in department stores and on the Web. They believe makeup brings confidence and allows them to explore their creativity and develop their personal style.. next level and should inspire confidence in the target audience.
In the early development of the company M. Presently, cosmetics have become an indispensable feature of modern lifestyle of individuals. Geography is not an issue for MAC cosmetics because the brand is marketed worldwide, and makes products for different skin colors.
C make-up was made purposely for professional make up artists to with-stand rigorous wear of make-up for models during photo-shoot and fashion shows.
Avoid stereotyping, but include images your target customers can relate to.
Product: MAC products are colorful, bold, and custom. Of course, collaborating with such popular artists would have a vast impact on the sales volumes of the company, especially when the biggest part of MAC target segments include Millennials and Generation X ranging from college students to working people. The main target market for MAC Cosmetics is women, although some specific products are targeted to the male consumer.
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